Because all that pretentious self-care stuff is a total snooze. That’s why we’re bringing wellness back down to earth. Real world rituals, that don’t ask you to be better or do more. Balance is overrated, so we embrace the flux.
We think the wellness world has gone too far. And we are over it. ‘Zen’… when? ‘Guru’… who even are you? Maybe you just want to drink wine in the bath or eat pizza in your yoga pants. We are keeping it real with our me-time treats, minus the guilt and the gimmicks. Because in a world that’s always asking you to do better, look better, feel better - we suggest giving the middle finger to it all. You do you, we’ll do the rest.